Privacy policy

Last updated: June 2026

Who we are

Reel Brief UK (reelbriefuk.com) publishes independent UK casino comparisons. For privacy enquiries, email hello@reelbriefuk.com.

What we collect

• Contact form: name, email address, and message content when you write to us.
• Technical logs: IP address, browser type, pages viewed, and referral URL — standard server and analytics records.
• Cookie preference: whether you accepted our cookie notice, stored locally in your browser.

How we use it

Contact details are used only to reply to your enquiry. Analytics help us see which comparison pages are read so we can fix broken links and update outdated licence notes. We do not sell personal data to casino operators or mailing-list brokers.

Affiliate links

Clicking a sponsored operator link leaves reelbriefuk.com and subjects you to that operator's privacy policy. They may record referral identifiers in the URL. We receive aggregated referral statistics, not your payment card or account password.

Retention

Contact messages are kept for up to twelve months unless you ask us to delete them sooner. Server logs rotate on a shorter cycle defined by our hosting provider.

Your rights

UK residents may request access, correction, or deletion of personal data we hold. Email hello@reelbriefuk.com with the subject line "Privacy request". You may also complain to the Information Commissioner's Office if you believe we handled your data unlawfully.